Alex McDaniel is a journalist and digital strategist based in Jacksonville, Fla., where she heads up audience development and web strategy at Gridiron Now. With a background rooted in feature writing, video production and all things digital media, she’s crafted a career defined by versatility and driven by the power and purpose of great storytelling.
Alex spent two years at Alabama Media Group as a feature writer, SEC sports reporter, video personality and audience strategist for AL.com in Birmingham, where she also spent nearly a year as managing editor of Birmingham Magazine.
Before moving to Birmingham, Alex was the social media manager of The Clarion-Ledger in Jackson, Miss., where she developed the brand’s initial social media strategy, specializing in audience engagement. She got her start in New York at Parade magazine where she learned the digital ropes and managed the brand’s social media presence.